​”You need to post more”. I’ve heard this my whole career. “...but also, make sure it’s authentic”. If these two “musts” sound familiar to you, then let me introduce you to your new best friend, Richard Christiansen, the Founder and CEO of Chandelier Creative, and more recently known for creating the world’s most gorgeous candles - from Adriatic Sage to Heirloom Tomato varieties - all from a little abandoned pleasure-leading villa in the middle of Los Angeles County AKA Flam

It was 2019, and I was standing in a hotel parking lot in some anonymous American suburb, watching Tony Robbins' field sales reps prepare for another day of door-to-door prospecting. These were seasoned salespeople—confident, charismatic, trained by one of the world's best. They knew how to open a conversation, create urgency, and close a sale. And yet, they were operating with a system that hadn't fundamentally changed since Tony himself was doing this in the 1980s. The prob

I watched a client with an event concierge service burn through their marketing budget faster than you can say "ROI." They had the product, they had the market—what they didn't have was a clue about how to actually convert the leads they were generating. The messaging was off. The funnel was, quite frankly, a mess. And here's the kicker: they were spending money on ads targeting people who weren't even the decision-makers. It turned out their actual audience had assistants ha