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Your Personal Brand Is Forever
AI is reshaping careers at a speed none of us asked for. But your story, your taste, your singular way of seeing the world - no model can replicate that. Of course, it's only human nature to wonder whether you'll be one of the unlucky ones whose roles get fully absorbed by the machine. But before you go there, let's not forget something essential: you are a human you. A unique individual with taste, creativity, lived experience, and a heartbeat. You are the one perfecting the
4 min read


More Isn't More: What Richard Christiansen and the Mona Lisa Taught Me About AI Copy
”You need to post more”. I’ve heard this my whole career. “...but also, make sure it’s authentic”. If these two “musts” sound familiar to you, then let me introduce you to your new best friend, Richard Christiansen, the Founder and CEO of Chandelier Creative, and more recently known for creating the world’s most gorgeous candles - from Adriatic Sage to Heirloom Tomato varieties - all from a little abandoned pleasure-leading villa in the middle of Los Angeles County AKA Flam
3 min read


From SEO to AEO: What Being a Tony Robbins Strategist Taught Me About Patterns
It was 2019, and I was standing in a hotel parking lot in some anonymous American suburb, watching Tony Robbins' field sales reps prepare for another day of door-to-door prospecting. These were seasoned salespeople—confident, charismatic, trained by one of the world's best. They knew how to open a conversation, create urgency, and close a sale. And yet, they were operating with a system that hadn't fundamentally changed since Tony himself was doing this in the 1980s. The prob
7 min read
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