TWO BACKGROUNDS. ONE TEAM THAT CLOSES THE GAP.
Most video production companies will make you something beautiful. What they won't do is tell you where it fits in your marketing, how it should move someone through your funnel, or whether you're building the right asset for the right moment in the customer journey.
That's the gap we close. I'm Ricki, and my husband Wilson is one of the most accomplished commercial producers I've ever seen work. Between us, we bring something most video teams can't offer: I come from a content strategy and funnel background, and Wilson brings over a decade of film, television, and commercial production experience, having led campaigns with nine-figure budgets across the U.S., Mexico, and Latin America.
We built this service because we kept seeing the same problem: brands investing in gorgeous video that wasn't connected to a strategy. We fix that from the first conversation.
TRUSTED BY
WORK THAT SPEAKS FOR ITSELF
Johnnie Walker
Advertising Campaign
Casa Madero: Brand Anniversary
Wine Industry Marketing Video
Aluminyze
Product Demo Video
Expatsi Go
Paid Advertising Campaign
Wilson worked on this advertising campaign for Johnnie Walker, which delivers the brand's iconic "Keep Walking" message through visually striking cinematography and emotionally driven storytelling.
A brand anniversary film for one of Mexico's oldest wine houses, balancing heritage with modern appeal.
A product demo built to serve the full funnel, from social awareness through to sales presentations.
Paid social content for a relocation app, shot across multiple countries, built for millennial and Gen Z professionals.
EVERY FORMAT, BUILT FOR INTENT
Broadcast-quality campaigns for TV and digital, story-driven and built to convert.
Commercial and Advertising
The video that lives on your homepage and makes people feel something about your brand.
Brand Films
Clear, compelling content that shows what you do and why it matters, at the moment the sale happens.
Product Demos
Educational content that reduces friction, builds trust, and keeps customers engaged after they buy.
Tutorial and Explainer
Platform-native content built for Instagram, TikTok, YouTube Shorts, and paid social.
UGC and Short-Form Social
Video built specifically for course launches, digital product funnels, and sales pages.
Launch and Funnel Assets
STRATEGY BEFORE THE SHOT LIST
Every project starts with where this video lives, who it's for, and what it needs to do. Then Wilson builds the production plan around that.
Step 1: Strategy
We map where the video fits in your funnel, who it's for, and what action it needs to drive.
Step 2: Production
Scripting, pre-production, filming, editing, color, and sound. Wilson handles every detail.
Step 3: Delivery and Formats
Final assets delivered in every format you need, optimized for every channel you use.
ABOUT VIDEO PRODUCER
WILSON LOVATO RUEDA
Wilson is a commercial producer with over a decade of experience across film, television, and branded content. He has led productions with nine-figure budgets in the U.S., Mexico, and Latin America, working with brands like Johnnie Walker and Casa Madero. He handles the full production process from concept through final delivery, and brings the same creative rigor to every project regardless of scale.
FAQ's
What types of video do you produce?
Commercial campaigns, brand films, product demos, tutorials, UGC-style social content, and video assets built specifically for digital product launches and marketing funnels.
Do you handle the full process, from concept to delivery?Do you handle the full process, from concept to delivery?
Yes. We cover everything from creative strategy and scripting through filming, post-production, and final delivery in every format you need. We can also execute from your existing creative brief if you have one.
How long does a project take?
Simple demos or social content typically take 2 to 4 weeks. Full brand campaigns or commercial productions usually run 6 to 10 weeks. We'll give you a clear timeline after our first conversation.
Can you optimize video for multiple platforms?
Absolutely. We deliver multiple formats and aspect ratios so your content works across websites, Instagram, TikTok, YouTube, LinkedIn, email, and paid advertising, without you having to go back and forth with edits.