A Comprehensive Approach to
Email Strategy & Execution
Email marketing remains one of the most effective channels for building customer relationships and driving sustainable growth. Our approach combines strategic planning, creative execution, and technical expertise to help businesses maximize the potential of their email programs.
HOW WE WORK
Strategy & Planning
Every effective email program starts with a clear strategy tailored to your business goals. We develop comprehensive plans for ongoing campaigns, evergreen automation sequences, and timely promotional initiatives that align with your broader marketing objectives.
Our strategic work includes audience segmentation, customer journey mapping, campaign architecture, and performance optimization frameworks designed to improve results over time.
Operations & Technical Setup
The technical infrastructure behind email marketing can be complex. We handle ESP configuration, list management, automation workflow development, deliverability optimization, and compliance requirements so your email program runs smoothly and reaches the inbox consistently.
Copywriting & Content Creation
Content is where strategy comes to life. Our team brings together conversion copywriting expertise, professional design capabilities, and in-house video production to create email content that resonates with your audience and drives meaningful engagement.
We approach every email as an opportunity to strengthen your relationship with subscribers while guiding them toward conversion, whether that's a purchase, a consultation booking, or deeper engagement with your brand.
Reporting & Analysis
Understanding what's working—and what isn't—is essential for continuous improvement. Our reporting goes beyond surface-level metrics to provide insights into campaign performance, engagement trends, and the role email plays in your customer journey and revenue generation.
It All Started with Email Marketing
Our team of HubSpot Certified Email Marketers have extensive experience developing and managing email programs that generate significant revenue through both sales and marketing channels. Ricki Subel has worked with email lists exceeding 2 million contacts and specializes in conversion rate optimization and content engagement strategies.
Our approach focuses on building email programs that deliver measurable results while maintaining strong sender reputation and subscriber trust.
KEY AREAS OF EXPERTISE
Automated email sequence development
List segmentation and personalization
Conversion rate optimization
Campaign performance analysis
Multi-channel email strategy