ECHOTA FABRICS
Echota Fabrics approached us looking for a way to generate momentum around a key brand announcement while also re-engaging their existing audience. Their communication channels were fragmented, and they needed a streamlined, multi-touchpoint approach that would deliver visibility and measurable results.
MAPMATIX
At MapMatix, we served as Fractional CMO, where I developed and executed a comprehensive marketing strategy designed to diversify lead generation beyond Upwork. By implementing cold email campaigns, content marketing initiatives, and integrated sales materials, I helped the agency expand its pipeline and strengthen its market presence. These efforts directly contributed to a 23% year-over-year revenue increase from new business acquisition.
THE JOBHUNTR
Kolby Goodman, founder of The JobHuntr, was preparing to launch a new coaching cohort, Employed by Graduation. He needed a comprehensive go-to-market strategy that would not only position the program competitively but also deliver a clear client journey from lead generation through enrollment. With multiple moving parts such as strategy, creative, operations, and messaging—he required an integrated approach that could ensure a successful launch.