The Jobhuntr is dedicated to helping professionals take control of their careers and land the opportunities they deserve. With services including resume writing, LinkedIn profile optimization, interview coaching, and professional networking consulting, The Jobhuntr equips clients with the essential tools to stand out in today’s job market.
THE CHALLENGE
Kolby Goodman, founder of The JobHuntr, was preparing to launch a new coaching cohort, Employed by Graduation. He needed a comprehensive go-to-market strategy that would not only position the program competitively but also deliver a clear client journey from lead generation through enrollment. With multiple moving parts such as strategy, creative, operations, and messaging—he required an integrated approach that could ensure a successful launch.
OUR SOLUTION
We partnered with The JobHuntr to design and execute a comprehensive go-to-market plan that aligned strategic insights with tactical execution. From market research and positioning to campaign design and content creation, our team built a launch framework that ensured every touchpoint was optimized for awareness, engagement, and conversion.
WHAT WE DELIVERED
• An Extensive Go-to-Market Plan including competitor analysis and multi-channel spend recommendation.
• A fully designed and built Landing Page with integrated operations, copy, and visuals.
• Client Journey Content Design, including a lead magnet PDF for direct and third-party lead generation.
• Digital Marketing Ad Design for maximum reach and engagement.
• A structured Lead Nurture Email Sequence to guide prospects through decision-making.
• Prospect Intake Script Strategy & Copywriting to streamline sales conversations.
• Video Script Strategy & Copywriting to support engaging, high-converting video assets.
