Echota Fabrics is a family owned and operated textile manufacturing business in Calhoun, Georgia. Created in 1978, this father and sons team of Irving, Joel and Jack Ostuw has been serving the hospitality industry with great pride for over 30 years. All three proudly served their country and operate their business with the same great pride.
Echota Fabrics is a trusted brand with long term partnerships and is proud to manufacture in the U.S.A. This family has been working in textiles since 1938 and with this long history of excellence, they have the experience needed to get the job done correctly and efficiently.
THE CHALLENGE
Echota Fabrics approached us looking for a way to generate momentum around a key brand announcement while also re-engaging their existing audience. Their communication channels were fragmented, and they needed a streamlined, multi-touchpoint approach that would deliver visibility and measurable results.
OUR SOLUTION
We developed and executed a Strategic Multi-Channel PR Announcement designed to create consistency across earned, owned, and paid channels. Our goal was to not only increase awareness but to rebuild engagement and strengthen Echota Fabrics’ relationship with their audience.
WHAT WE DELIVERED
• A professionally crafted Press Release to drive media coverage and credibility.
• Email Template Design that aligned with their brand and enhanced readability.
• A Re-engagement Email Sequence with targeted copywriting to revive subscriber interest.
• Social Media Re-engagement Ads optimized for reach and conversion.
• Comprehensive Marketing Operations and Campaign Reporting to measure effectiveness and inform future campaigns.
