MapMatix, a marketing automation agency, needed a comprehensive marketing strategy to diversify lead generation beyond Upwork. Their reliance on a single channel limited growth opportunities, and they required a structured approach to build sustainable pipelines while strengthening brand presence.
THE CHALLENGE
MapMatix, a marketing automation agency, needed a comprehensive marketing strategy to diversify lead generation beyond Upwork. Their reliance on a single channel limited growth opportunities, and they required a structured approach to build sustainable pipelines while strengthening brand presence.
OUR SOLUTION
We stepped in as a Fractional CMO to develop a full-scale marketing strategy that integrated multiple acquisition channels. By combining cold outreach, content strategy, and sales enablement, we created a scalable framework that not only drove immediate results but also set up MapMatix for long-term success.
WHAT WE DELIVERED
• A comprehensive Marketing Strategy that diversified lead generation channels.
• Cold Email Campaigns to expand outreach and drive new business leads.
• Content Marketing Strategy aligned with their brand’s value proposition.
• Development of Story Brand & Value Proposition Messaging.
• Creation of a Voice Guide for consistent communication.
• Funnel Development for structured customer journeys.
• Copywriting Support, including a blog example to boost authority
